ADVANCED ADULTING | 2026 CAREGIVING MONTH + HOLIDAY CAMPAIGN
Reach the Sandwich Generation this holiday season.
Caregiving Doesn't Just Happen in November…it’s all the time.
The Sandwich Generation is caring for parents, helping their kids and still showing up to work. I've built an audience that trusts me to talk about it straight, and introduce them to partners who serve them.
Partner with Advanced Adulting on an integrated social media and marketing campaign to connect brands with millions of midlife & sandwich generation adults while creating original content and evergreen marketing assets that keep working long after the holidays.
November 2026 – February 2027
November is Family Caregiver month. Of course you have to show up. Everyone does.
But few stand out.
Being a caregiver happens every day, yet many brands show up in November, quote the same stats, show the same stale appreciation posts, call everyone a hero and disappear December 1st.
Caregivers KNOW the stats, they are glad you acknowledge them… but they REALLY WANT answers, help and resources.
The REALITY is Thanksgiving is when families see Mom up close for the first time all year. Christmas is the “Holy $#!%” moment we need to do something. And January is when the real decisions get made... home care, safety, money, legal, where Dad’s going to live?
This partnership is a chance to reach sandwich generation caregivers, cut through the noise …. AND be the one they choose when they need help.
Explore Partnership Packages | Schedule a Conversation
More Than a Sponsorship, Ad, or Post
A Complete Marketing Opportunity Designed for ROI.
By collaborating with me you're leveraging access to an audience it would take you years to build, content that would cost significant dollars & time to create independently, and a coordinated campaign designed to turn awareness into measurable action.
Plus, evergreen marketing assets you can continue using long after the campaign ends.
All in one accessible package.
The Audience
Leverage an established and engaged social media network that reaches millions of monthly views, including the midlife consumers and Sandwich Generation families making decisions about care, safety, finances, housing, and aging.
The Content
Original videos, issue-oriented storytelling, promotional creative, and executive conversations designed for both distribution across Advanced Adulting and continued use in your own marketing.
The Objective: Awareness → Conversation → Conversion
Introduce your brand. Engage consumers around issues they recognize. Give them a reason and a clear way to take the next step, whether that's visiting your website, downloading an app, booking a consultation, or contacting your business.
I’m already talking with the consumers your business is trying to reach
I reach this audience every month, not just when a campaign launches.
Advanced Adulting reaches a large, highly engaged audience of Gen X, midlife adults, and the Sandwich Generation.
These are the adult children, family decision-makers, and working professionals navigating aging parents, caregiving, healthcare, financial decisions, independence, and planning for what's next.
This is not a one-time or seasonal spike, this is the baseline:
2-3M monthly views | 86% of my audience is 45-65+
Instagram 210,000 followers
TikTok 91,000 followers
Threads 38,000 followers
Facebook 18,000followers
YouTube 15,000 subscribers
LinkedIN 11,000 followers
Email list 7,000 subscribers
Two Layers of Exposure, Not One.
In addition to my main Advanced Adulting network, @imbradleyrichardson, I run three dedicated @AdvancedCaregiving channels on Instagram, Facebook, and YouTube that go even deeper into caregiving and aging.
Partners get the benefit of both: broad reach with my established midlife and Sandwich Generation audience, plus focused exposure through my caregiving channels. Featured and Premier partnerships also include distribution on my primary Instagram account.
Three ways to make an impact this holiday and into the New Year
Essential - 30–45 days
$1,500
Get in front of them now and be part of the conversation. Build awareness and introduce your solution.
Reach the right people. Cut through the noise. Walk away with content you can keep using.
2 original short-form videos: one product/service-oriented UGC video and one issue-oriented sponsored feature with CTA
Cross-platform distribution across Facebook, TikTok, YouTube Shorts, and dedicated caregiving channels
Evergreen caregiving resource-guide listing
Finished video assets for your marketing
Evergreen video assets, commercial usage rights, and paid partnership-ad permissions included
Designed for businesses that want meaningful exposure and original promotional content without a large campaign commitment.
Most Popular
Featured - 90 days
$2,500
Stay in the conversation through the holidays. Build credibility and engage your audience over time
Your story, told through multiple videos, an expert conversation, and three months of exposure.
3 original short-form videos, including promotional and issue-oriented content
1 recorded executive or expert conversation
1 edited long-form YouTube video (3–9 minutes)
2 additional short-form clips from the conversation
Expanded distribution, including @imbradleyrichardson on Instagram
Enhanced evergreen resource-guide placement
Finished assets plus relevant raw long-form footage
Evergreen video assets, commercial usage rights, and paid partnership-ad permissions included
Campaign performance reporting
A complete 90-day campaign combining multiple touchpoints, deeper storytelling, and reusable marketing content.
Premier - 120 days
$5,000
Own the conversation. Build a sustained presence around the issues that matter to your customers.
When families are ready to make decisions, you want your business to be one of the names they already know.
5 original short-form videos, including 2 dedicated UGC-style promotional assets
1 recorded executive or expert conversation
2 edited long-form YouTube videos (3–9 minutes each)
4 additional short-form clips
Full-network distribution, including Bradley's primary Instagram
Featured sponsorship of a relevant caregiving theme
Premier evergreen resource-guide placement
Finished assets plus relevant raw long-form footage
Evergreen video assets, commercial usage rights, and paid partnership-ad permissions included
Campaign reporting and performance review
The most comprehensive option, combining greater visibility, extended storytelling, deeper brand integration, and a substantial evergreen asset library.
Questions?
Need something bigger? Custom six-month, national, franchise, and multi-location campaigns are available. Let's talk →
Why work with me?
I'm not a caregiving expert. I'm the connector.
I don't talk about caregiving from a script. I talk about it because my audience is living it… AND I’ve lived it.
They come to me for the truth about the hard stuff: the fall, the money, the guilt, the moment you realize you're parenting your parent.
Brands don't need another industry expert explaining caregiving to this audience. They need someone the Sandwich Generation already trusts, already listens to, and already turns to for the real answers. That's what I've built over thirty years, not a platform about this audience, a direct line to it.
It's not just about caregiving. It's about life.
Caregiving hits all of us at different points in the journey. It shows up in your career, your marriage, your money, your kids, your own health. That's why I don't just reach caregivers in a caregiving corner of the internet.
I reach them everywhere their life is happening, which means your brand shows up in context, not cornered off next to every other caregiving ad.
One ad or post doesn't cut it.
My work with companies is not a simple ad, single post or a one-time impression. It's a real collaboration and partnership, integrated across multiple messages, multiple touches and multiple platforms, over a period of time, built around real examples and real stories that connect, not a script read once and forgotten.
Brands that show up for caregivers in a real way get remembered.
When I put a business in front of my audience, it's not an ad. It's a recommendation, in my voice.
And who am I?
A Trusted Voice for Midlife, Aging & the Sandwich Generation.
I’m a five-time bestselling author and creator of Advanced Adulting, one of the larger independent social media platforms focused on what life after 45 actually feels like.
Featured in The Wall Street Journal, Rolling Stone, Good Morning America, NPR, and more, I’ve built an audience through direct, relatable conversations about aging, caregiving, money, health, family relationships, and navigating the next chapter of life.
With more than 75 brand partnerships across caregiving, senior services, technology, financial services, and related industries, I connect companies with the consumers they're trying to reach through storytelling, creative campaigns, and an audience that already knows my voice.
Don't Take My Word for It.
Over 75 brand partnerships and counting, from startups still in beta to public companies and national franchises. Age tech, devices, apps, finance, real estate, home care, elder law, senior communities, non-profits, care advisors, estate planning, safety, CPG, and more.
Different businesses. Different needs. The common thread is helping them connect with the people they're trying to reach.
What Partners Say About Bradley
"Bradley has quickly become a valued partner in helping Innerhive connect with families who need us most. His ability to break down complex challenges into compelling, relatable stories has helped us reach the right people within the sandwich generation and aging adult communities. What I appreciate most is his approach. He listens, asks the right questions, and isn't afraid to give candid feedback that makes us better."
— Crystal Gallo, CEO | Innerhive - AI Caregiver App
"We are grateful for the impact Bradley has had on our business. His down-to-earth personality, paired with honest, no-nonsense insights, helped reinforce the importance of planning ahead in a way that truly resonated. His strategic expertise shaped our messaging and tailored it to his audience, and we highly recommend working with Bradley to any brand seeking to grow visibility through trusted, high-quality influence."
— Richard Wexler, J.D. | Co-Founder & CEO | APlan2Age | National Nonprofit offering planning resources for families caring for seniors,
"Working with Bradley at Advanced Adulting was fantastic. He is incredibly professional, the process is clear and seamless, and he delivers on his promises. Anyone who wants to talk to the sandwich generation should strongly consider Bradley and Advanced Adulting as a great way to reach your intended audience."
— Emilia Bourland, OTR, ECHM, CFPS | Co-Founder & CPO | LumaLink AI Telehealth for Seniors
Here's What the Work Looks Like.
Real conversations. Real businesses. Real results.
Nearly 1.8 Million Views
An executive conversation about caregiver burnout that reached a massive audience and generated discussion around one of the biggest challenges facing families today.
372,199 Views
A sponsored Medical Guardian video connecting a senior-safety product to an issue families understand and care about.
These are two examples of how I combine relevant issues, original storytelling, and brand integration to connect businesses with the people they're trying to reach.
Watch the videos →
How does it work?
You Run Your Business. I Handle the Rest.
1. Choose Your Partnership
Select one of the available packages or schedule a quick conversation to discuss your objectives. Confirm your agreement and reserve your campaign.
2. A Quick Onboarding Conversation
We'll discuss your priorities, your product or service, the messages you want to emphasize, and what makes your business different. You provide any relevant logos, images, links, contact details, discount codes, or supporting materials.
3. I Take Care of Production
From creative concepts and scripting to recording, editing, and publishing, I handle production. If we're featuring an executive or subject-matter expert, we'll schedule a convenient recording time.
4. Launch, Distribute & Measure
Your campaign content runs throughout the agreed period. You'll receive your finished creative assets and campaign reporting, with links, promotional codes, or other calls to action aligned with your objectives.
Let's Make Caregiving Month Mean Something.
Caregiving doesn't end in November. Neither should the conversation.
Join Advanced Adulting in reaching the families making decisions about aging, caregiving, independence, health, and what's next.
We're confirming our initial November & Holiday partners through October 30, 2026.
Reserve Your Partnership | Schedule a 20-Minute Conversation