63 million caregivers. Most of them are running on empty.
The Sandwich Generation is caring for parents, helping their kids and still showing up to work. I've built an audience that trusts me to talk about it straight, and introduce them to partners who serve them.
The Reality of Caregivers & The Sandwich Generation
63 million Americans are family caregivers, about 1 in 4 adults.
Caregivers spend about $7,200 a year out of pocket.
6 in 10 caregivers are still working, and half say it's disrupting their jobs.
45% in their 50s are sandwiched between an aging parent and their own kids.
Among sandwiched 50-somethings, 82% are financially helping an adult child.
These people make the decisions on home care, safety tech, senior living, legal and money... for their parents, themselves and their kids.
That includes the legal and financial side too: wills, trusts, elder law, estate and long term care planning, not just home care and safety tech.
If your organization helps families plan for aging, not just manage it once it's already a crisis, this is your audience.
Why work with me?
I'm not a caregiving expert. I'm the connector.
I don't talk about caregiving from a script. I talk about it because my audience is living it… AND I’ve lived it.
They come to me for the truth about the hard stuff: the fall, the money, the guilt, the moment you realize you're parenting your parent.
Brands don't need another industry expert explaining caregiving to this audience. They need someone the Sandwich Generation already trusts, already listens to, and already turns to for the real answers. That's what I've built over thirty years, not a platform about this audience, a direct line to it.
It's not just about caregiving. It's about life.
Caregiving hits all of us at different points in the journey. It shows up in your career, your marriage, your money, your kids, your own health. That's why I don't just reach caregivers in a caregiving corner of the internet.
I reach them everywhere their life is happening, which means your brand shows up in context, not cornered off next to every other caregiving ad.
One ad or post doesn't cut it.
My work with companies is not a simple ad, single post or a one-time impression. It's a real collaboration and partnership, integrated across multiple messages, multiple touches and multiple platforms, over a period of time, built around real examples and real stories that connect, not a script read once and forgotten.
When I put a business in front of my audience, it's not an ad. It's a recommendation, in my voice.
Brands that show up for caregivers in a real way get remembered.
A single partnership announcement post for a medical safety device for seniors reached over 300,000 people. A clip from one extended executive interview on the realities of caregiver burnout has yielded almost 1.8 million views. That's what one recommendation from me can do.
I reach this audience every month, not just when a campaign launches.
Not a one-time or seasonal spike, this is the baseline:
86% of my audience is 45-65+
2-3M monthly views
16M+ views over the past 12 months
Instagram 210,000
TikTok 91,000
Threads 38,000
Facebook 18,000
YouTube 15,000
Email list 7,000
Plus 3 dedicated caregiving channels, @AdvancedCaregiving, on top of the main Advanced Adulting network. Partners are exposed to ALL platforms.
Two layers of exposure, not one. On top of the main Advanced Adulting numbers above, I run dedicated 3 @AdvancedCaregiving channels on Instagram, Facebook and YouTube, going even deeper on caregiving specifically. Caregiving sponsors get both: broad reach through the main platform, and focused exposure through the dedicated channels.
My Track Record
Over 75 brand partnerships and counting, from startups still in beta to public companies and national franchises. I’ve worked with brands in the care and aging space include age tech, devices, apps, finance, real estate, home care, elder law, senior communities, non-profits, care advisors, estate planning, safety, CPG, and more.
What Partners Say About Bradley
"Bradley has quickly become a valued partner in helping Innerhive connect with families who need us most. His ability to break down complex challenges into compelling, relatable stories has helped us reach the right people within the sandwich generation and aging adult communities. What I appreciate most is his approach. He listens, asks the right questions, and isn't afraid to give candid feedback that makes us better."
— Crystal Gallo, CEO | Innerhive (AI Caregiver App
"We are grateful for the impact Bradley has had on our business. His down-to-earth personality, paired with honest, no-nonsense insights, helped reinforce the importance of planning ahead in a way that truly resonated. His strategic expertise shaped our messaging and tailored it to his audience, and we highly recommend working with Bradley to any brand seeking to grow visibility through trusted, high-quality influence."
— Richard Wexler, J.D. | Co-Founder & CEO | APlan2Age | National Nonprofit offering planning resources for families caring for seniors,
"Working with Bradley at Advanced Adulting was fantastic. He is incredibly professional, the process is clear and seamless, and he delivers on his promises. Anyone who wants to talk to the sandwich generation should strongly consider Bradley and Advanced Adulting as a great way to reach your intended audience."
— Emilia Bourland, OTR, ECHM, CFPS | Co-Founder & CPO | LumaLink AI Telehealth for Seniors
What a partnership can look like
No two partnerships look the same, what's useful to one brand isn't useful to another. Whether it's branding, reach, data, awareness, or conversion and clients... The real mix gets built on a call, around what you actually need.
Partnerships can include:
Series development: a dedicated caregiving series built around your brand
UGC videos and UGC ads for your own channels and paid media
Podcast interviews and expert conversations
Mid-roll sponsor reads to a captive audience
Mention clips across the full Advanced Adulting network
Whitelisting and usage rights, so your content keeps working
Lead magnets, promo codes and comment-to-DM flows
B2B and referral content (discharge planners, case managers, franchise owners)
Real examples and real stories, not a script
A production timeline built around your schedule, and reporting with real numbers and metrics when it's done
...and much more.
Let's talk about what works for you.
For real examples, case studies and more check this out
CONTACT | bradley@bradleyrichardson.com