Page headline: 63 million caregivers. Most of them are running on empty.
Subhead: The Sandwich Generation is caring for parents, helping their kids and still showing up to work. I've built the audience that trusts me to talk about it straight.
The caregiver reality
63 million Americans are family caregivers, about 1 in 4 adults. That's up 20 million since 2015.
Caregivers spend about $7,200 a year out of pocket. Nearly half have taken on debt or drained savings.
6 in 10 caregivers are still working, and half say it's disrupting their jobs.
54% of Americans in their 40s and 45% in their 50s are sandwiched between an aging parent and their own kids.
Among sandwiched 50-somethings, 82% are financially helping an adult child.
The line for brands: These people make the decisions on home care, safety tech, senior living, legal and money... for their parents, themselves and their kids. One trusted voice reaches all three generations of purchases.
My track record
19 caregiving brands and counting, including Senior Helpers, Medical Guardian, A Place for Mom, GoGoGrandparent, The Home Team, APlan2Age, Innerhive, Connected Seasons, Luma, Arlow, Threshold, Baba and Senior Spaces TV.
A dedicated caregiving channel, @AdvancedCaregiving, on top of the main Advanced Adulting network.
Caregiving content built around real moments, like "What if Mom fell and you never knew?"
What partners say
[Pull quote from Crystal Gallo, Innerhive]
[Pull quote from Richard Wexler, APlan2Age]
[Pull quote from Alan Shih, Connected Seasons]
[Pull quote from Emilia Bourland, LumaLink]
Why me
I don't talk about caregiving from a script. I talk about it because my audience is living it, and so are the people around me. They come to me for the truth about the hard stuff: the fall, the money, the guilt, the moment you realize you're parenting your parent. That trust is what your brand gets to stand next to.
CTA: Reach the caregivers making the decisions. [Partner on Caregiving]