ADVANCED ADULTING: A NEW VIDEO PODCAST FOR GROWN A** ADULTS NAVIGATING MIDLIFE & BEYOND.

Launching January on YouTube & Other Platforms.

Advanced Adulting with Bradley Richardson is a new cutting-edge video podcast tailored for the discerning Gen X, Midlife & young boomer audience, aged 45-65+, navigating the complexities of midlife and beyond. 

Hosted by Bradley Richardson, a best-selling author and one of the leading voices in midlife personal development, this podcast offers an authentic and engaging platform for discussing the real-life challenges faced by this demographic. This long-form conversation show offers a unique blend of celebrity interviews, expert insights, and practical advice for thriving in life's second act.

Richardson, leveraging his decades of experience and straightforward no BS communication style, engages with a diverse array of guests, including high-profile celebrities, industry leaders, and subject matter experts. The show covers a comprehensive range of topics crucial to its target demographic:

  • Health and Wellness

  • Relationships and Family Dynamics

  • Career Transitions and Entrepreneurship

  • Retirement Planning and Financial Security

  • Longevity and Aging Gracefully

  • Caring for Aging Parents

  • Empty Nest Syndrome and Adult Children

  • Lifestyle Reinvention

With its focus on the financially established and influential Gen X demographic, Advanced Adulting offers an unparalleled platform for sponsors and partners to reach a highly engaged and affluent audience. 

The show's listeners are actively seeking products, services, and experiences that enhance their quality of life and support their evolving needs.

Richardson's direct, no-nonsense approach resonates deeply with listeners, fostering a loyal and interactive community. This engagement translates to high trust in the host's recommendations, making Advanced Adulting an ideal vehicle for brand partnerships and sponsored content.

Celebrity guests add star power and broaden the show's appeal, while in-depth discussions on retirement,  finances, health, and relationships position the podcast as a go-to resource for listeners making critical life decisions. This combination of entertainment value and practical advice creates multiple touchpoints for relevant sponsorships across various industries.

Advanced Adulting with Bradley Richardson isn't just a podcast; it's a movement empowering this age group to embrace the challenges and opportunities of midlife and beyond with confidence and style. For sponsors and partners, it represents a unique opportunity to align with a trusted voice in personal development and connect with a demographic that has both the means and the motivation to invest in their future.

Launching in mid-November, Advanced Adulting aims to become a trusted resource for "grown-a** adults" seeking honest conversations about the realities of midlife. With Richardson's established presence as one of the leading voices for this demographic and his large social media following of over 300,000, the podcast promises to inspire and empower listeners to embrace this phase of life with confidence.

I help “grown-a**” adults navigate the big changes & shifts that hit us all in midlife & beyond.

It doesn’t matter what your background, location, financial situation, education, or profession is… we are all going through personal, professional, health, and life changes by the time we reach our 40s, 50s, and beyond.

Maybe it’s your finances, career, marriage or relationships, retirement, children, health, caring for aging parents, menopause, happiness, loneliness, friendships, your mindset, aging, or simply figuring out what’s next and how to make the best of the rest of your life.

When you’re younger you don’t think about these things, or your perspective is very different. But who you are at 47 or 57 is a dramatically different human than you were at 27. There is no manual for how to navigate life events, transitions, ups and downs, reinvention, introspection, and uncharted territory at this stage of life.

YOU aren’t alone! I’ve been there… so have a lot of people.

Let’s do this together.

I wrote the first business book for Gen X

I’m Bradley Richardson. WAY back in the ‘90s, (When I was in my twenties and had hair) I wrote the very first business book for Generation X. It was called JobSmarts for TwentySomethings. It became a legit best-seller and was revolutionary at the time when we were being labeled as “slackers” and grunge and flannel were popular and we were just getting our adult lives underway.

NOW my 50s life, the world, and what’s important to me look very different.

And I’m not alone. 

Since then I’ve had 5 books published around the world about careers, parenthood, reinvention, and more, I’ve raised three grown kids, had a divorce, lost a parent, had a successful career in executive search and coaching, and MANY life changes along the way…

Now I help hundreds of thousands of men and women around the world each month navigate the changes and challenges we deal with at this stage of life. 

Through social media, content, and more…  I reach over 300,000 people aged 45-65+ each month where I share, relate, educate, and help them successfully navigate the common issues we all deal with in midlife and beyond.

I also partner and collaborate with leading brands and companies with whom I am aligned to connect them with this powerful audience through sponsorships, dedicated content, speaking, and more. 

As a lifelong connector, I use my experience and extensive 30-year network of some of the top authors, and experts in the world in their respective fields to educate, inform, create awareness, and connect people to ideas, resources, services, tools, and people that can help them at the stage they are in now AND for the rest of their lives.

Bradley Richardson is the creator of Advanced Adulting, where he creates content to help “grown-ass” adults navigate the shifts and changes of midlife. He is a 5x best-selling author, speaker, coach, and former executive who has been featured in The Wall Street Journal, Rolling Stone, Good Morning America, NPR, and more.

A fifty-something, 5th Generation Texan, and father of 3 grown kids, he can be found across social media and the web  @imbradleyrichardson where he reaches over several hundred thousand people every month through social media, a podcast, online meetups, newsletters, and more.

One of the leading voices in midlife personal development Bradley is considered one of the top influencers among people in midlife and beyond. With an engaged social media following of over 300,000, Bradley uses his professional and personal experience as an executive, best-selling author, and father to coach individuals in navigating the shifts, changes, and transformations of midlife and beyond. His clients have included professional athletes, executives, authors, law enforcement officers, educators, and more. He’s created courses, group, and individual coaching programs for people worldwide in such areas as relationships, career, personal, and professional development, reinvention, and more... A frequent guest on podcasts and media he is also sought out by major companies to spread their message to his highly engaged global audience.