ADVANCED ADULTING: A NEW VIDEO PODCAST FOR GROWN A** ADULTS NAVIGATING MIDLIFE & BEYOND.

Launching January on YouTube & Other Platforms.


• Host: Bradley Richardson, best-selling author and a leading voice for midlife personal development

• Format:

  • Long-form conversations (30-45 minutes)

  • Interviews with guests and experts

  • Occasional solo episodes by Richardson

  • Weekly release schedule

• Primary Platform: Video podcast on YouTube | Secondary release on all audible podcast platforms.

• Promotion:

  • All major social media channels

  • Email newsletters

  • Short clips and snippets from episodes

• Style:

  • Relatable and easy to follow

  • Real, raw, and authentic

  • Not overly produced or edited

• Target Audience: Adults aged 45-65+ (Gen X) M&F

• Topics Covered:

  • Health and wellness

  • Relationships

  • Longevity and aging

  • Lifestyle changes

  • Mental Health

  • Caring for aging parents

  • Adult children

  • Career transitions

  • Retirement planning

  • Financial security

• Launch Date: Mid-November

• Unique Selling Points:

  • Richardson's direct, no-BS approach

  • Focus on real-life midlife challenges

  • Engaged social media following of over 250,000

  • A community for "grown-ass adults" seeking meaningful conversations

SAMPLE TOPICS TO BE COVERED INCLUDE:

  • Navigating Life Transitions: Helping individuals manage significant life changes, such as career shifts, retirement, and empty nesting.

  • Health and Wellness: Guiding clients on maintaining physical health, mental well-being, and overall lifestyle improvements as they age.

  • Relationships: Offering strategies for improving personal relationships, including romantic partnerships and family dynamics.

  • Financial Security: Providing insights on retirement planning, financial management, and achieving long-term financial goals.

  • Self-Identity and Authenticity: Encouraging listeners to embrace their true selves and let go of societal expectations that may hinder personal growth.

  • Coping with Aging: Discussing the emotional aspects of aging, including dealing with aging parents and coming to terms with one's aging process.

  • Decision-Making: Assisting listeners in making informed choices that align with their values and life goals during this transitional phase.

Advanced Adulting aims to inspire and empower individuals to navigate these challenges with confidence and clarity.

POTENTIAL GUESTS & TOPICS

Bradley Richardson's Advanced Adulting podcast features a diverse and compelling lineup of guests that will captivate listeners aged 45-65+. 

Guests are chosen for their expertise, relatable experiences, and ability to provide valuable insights on topics crucial to the Gen X audience. From mental health and relationships to career transitions and financial planning, the podcast covers a wide range of subjects that resonate with adults navigating midlife challenges.

Listeners can expect candid conversations with celebrities, industry experts, and thought leaders who offer practical advice, personal anecdotes, and inspirational stories. This diverse guest list ensures that Advanced Adulting provides a comprehensive and engaging exploration of the issues that matter most to its target audience.

Here's a sampling of the types of guests and topics covered:

  1. Jay Glazer (NFL Fox Host): Discusses mental health, depression, anxiety, and the importance of friendships in midlife.

  2. Andrew McCarthy (Former Brat Packer turned Travel Author): Explores bonding with grown children and reinventing oneself.

  3. Debra Whitman (Chief Public Policy Officer, AARP): Shares insights on navigating "The Second Fifty" years of life.

  4. Jason Feifer (Editor, Entrepreneur Magazine): Examines new career opportunities for those over 50.

  5. Chip Conley (Founder, Modern Elder Academy): Discusses the concept of being a "modern elder" and mentorship in midlife.

  6. Tamsen Fadel (Emmy Award-Winning Broadcaster & Menopause Author & Documentarian): Talks about pivots, next steps, and navigating menopause.

  7. Scott Galloway (Professor, NYU Stern School of Business): Explores the "Algebra of Happiness" and wealth in later life.

  8. Gary Brecka (Leading Health & Wellness Expert): Provides insights on maintaining health and wellness as we age.

  9. David Richo (Author): Discusses adult relationships and mindful loving in the second half of life.

  10. Paulina Porizkova (Former SI Cover Model): Shares her journey of finding love and rediscovering herself in later years.

I help “grown-a**” adults navigate the big changes & shifts that hit us all in midlife & beyond.

It doesn’t matter what your background, location, financial situation, education, or profession is… we are all going through personal, professional, health, and life changes by the time we reach our 40s, 50s, and beyond.

Maybe it’s your finances, career, marriage or relationships, retirement, children, health, caring for aging parents, menopause, happiness, loneliness, friendships, your mindset, aging, or simply figuring out what’s next and how to make the best of the rest of your life.

When you’re younger you don’t think about these things, or your perspective is very different. But who you are at 47 or 57 is a dramatically different human than you were at 27. There is no manual for how to navigate life events, transitions, ups and downs, reinvention, introspection, and uncharted territory at this stage of life.

YOU aren’t alone! I’ve been there… so have a lot of people.

Let’s do this together.

I wrote the first business book for Gen X

I’m Bradley Richardson. WAY back in the ‘90s, (When I was in my twenties and had hair) I wrote the very first business book for Generation X. It was called JobSmarts for TwentySomethings. It became a legit best-seller and was revolutionary at the time when we were being labeled as “slackers” and grunge and flannel were popular and we were just getting our adult lives underway.

NOW my 50s life, the world, and what’s important to me look very different.

And I’m not alone. 

Since then I’ve had 5 books published around the world about careers, parenthood, reinvention, and more, I’ve raised three grown kids, had a divorce, lost a parent, had a successful career in executive search and coaching, and MANY life changes along the way…

Now I help hundreds of thousands of men and women around the world each month navigate the changes and challenges we deal with at this stage of life. 

Through social media, content, and more…  I reach over 300,000 people aged 45-65+ each month where I share, relate, educate, and help them successfully navigate the common issues we all deal with in midlife and beyond.

I also partner and collaborate with leading brands and companies with whom I am aligned to connect them with this powerful audience through sponsorships, dedicated content, speaking, and more. 

As a lifelong connector, I use my experience and extensive 30-year network of some of the top authors, and experts in the world in their respective fields to educate, inform, create awareness, and connect people to ideas, resources, services, tools, and people that can help them at the stage they are in now AND for the rest of their lives.

Bradley Richardson is the creator of Advanced Adulting, where he creates content to help “grown-ass” adults navigate the shifts and changes of midlife. He is a 5x best-selling author, speaker, coach, and former executive who has been featured in The Wall Street Journal, Rolling Stone, Good Morning America, NPR, and more.

A fifty-something, 5th Generation Texan, and father of 3 grown kids, he can be found across social media and the web  @imbradleyrichardson where he reaches over several hundred thousand people every month through social media, a podcast, online meetups, newsletters, and more.

One of the leading voices in midlife personal development Bradley is considered one of the top influencers among people in midlife and beyond. With an engaged social media following of over 300,000, Bradley uses his professional and personal experience as an executive, best-selling author, and father to coach individuals in navigating the shifts, changes, and transformations of midlife and beyond. His clients have included professional athletes, executives, authors, law enforcement officers, educators, and more. He’s created courses, group, and individual coaching programs for people worldwide in such areas as relationships, career, personal, and professional development, reinvention, and more... A frequent guest on podcasts and media he is also sought out by major companies to spread their message to his highly engaged global audience.