ADVANCED ADULTING: A NEW VIDEO PODCAST FOR GROWN A** ADULTS NAVIGATING MIDLIFE & BEYOND.

Launching January on YouTube & Other Platforms.

SPONSOR EXECUTIVE SUMMARY

Advanced Adulting is a groundbreaking video podcast hosted by Bradley Richardson, a 5x author and trusted voice for Gen X. Launching in mid-November, this weekly show targets adults aged 45-65+, addressing the unique challenges and opportunities of midlife and beyond. With an existing engaged audience of 300,000+ followers, we offer sponsors unparalleled access to this influential demographic.

About the Host:

a fiftysomething best-selling author, one of the leading voices in midlife personal development, and known for one of the first books aimed at Gen X,

Bradley Richardson is a fiftysomething best-selling author, one of the leading voices in midlife personal development, and known for one of the first books aimed at Gen X. Featured in WSJ, USA Today, and Fast Company, Bradley brings 30+ years of experience connecting brands with this often-overlooked audience.

Podcast Format:

  • Weekly video podcast on YouTube (40-55 minutes) | Additionally added to other platforms.

  • Long-form interviews & conversations with celebrities, experts, and thought leaders

  • Topics: health, relationships, longevity, lifestyle changes, aging parents, adult children, menopause, career transitions, retirement planning, and financial security.

Audience Profile:

  • Primary demographic: Adults 45-65+ (Gen X & Young Boomer)

  • Equally distributed M/F

  • Global Audience Primarily US

  • 300,000+ engaged followers across social media platforms

  • OVER 80% of the audience is within the target age range of 45-65+

  • Location | Primarily US | Global Audience Includes UK, Australia, Canada, EU.

  • High spending power and decision-making influence.

Sponsorship Opportunities:

Founding Partner (Limited Availability)

    • Premium placement in all episodes

    • Dedicated sponsored content

    • Extensive social media promotion

    • Inclusion in email marketing campaigns

    • Executive feature or interview

    • Lead generation & conversion opportunities

    • … much more.

Benefits of Sponsorship:

  • First-mover advantage in the Gen X podcast space

  • Multi-platform exposure (YouTube, audio platforms, social media)

  • Access to a highly engaged, affluent audience

  • Greater exposure and targeted engagement than a Facebook or IG Sponsored Post or Reel.

  • Evergreen exposure & ROAS.

  • Brand association with a trusted Gen X influencer

  • Lead generation and data collection opportunities

  • Long-term value through episode longevity and sharing

Why Partner with Advanced Adulting?

  • Tap into a proven, engaged audience of 300,000+ Gen X adults

  • Leverage Bradley's 30+ years of experience and media connections

  • Be part of a movement empowering this demographic to thrive

  • Create authentic connections with a demographic actively seeking relevant products and services

ROI and Metrics:

  • Detailed audience engagement reports

  • Lead generation data

  • Brand exposure analytics

  • Regular performance reviews and strategy sessions

Next Steps:

Join us as a founding partner in this exciting venture. Limited spots are available, so act now to secure your place in leading up to and including the launch in November.

Contact: Bradley Richardson | bradley@bradleyrichardson.com | 972.839.8479

Schedule a call this week to discuss how we can create mutual value and design a customized sponsorship package for your brand.

I help “grown-a**” adults navigate the big changes & shifts that hit us all in midlife & beyond.

It doesn’t matter what your background, location, financial situation, education, or profession is… we are all going through personal, professional, health, and life changes by the time we reach our 40s, 50s, and beyond.

Maybe it’s your finances, career, marriage or relationships, retirement, children, health, caring for aging parents, menopause, happiness, loneliness, friendships, your mindset, aging, or simply figuring out what’s next and how to make the best of the rest of your life.

When you’re younger you don’t think about these things, or your perspective is very different. But who you are at 47 or 57 is a dramatically different human than you were at 27. There is no manual for how to navigate life events, transitions, ups and downs, reinvention, introspection, and uncharted territory at this stage of life.

YOU aren’t alone! I’ve been there… so have a lot of people.

Let’s do this together.

I wrote the first business book for Gen X

I’m Bradley Richardson. WAY back in the ‘90s, (When I was in my twenties and had hair) I wrote the very first business book for Generation X. It was called JobSmarts for TwentySomethings. It became a legit best-seller and was revolutionary at the time when we were being labeled as “slackers” and grunge and flannel were popular and we were just getting our adult lives underway.

NOW my 50s life, the world, and what’s important to me look very different.

And I’m not alone. 

Since then I’ve had 5 books published around the world about careers, parenthood, reinvention, and more, I’ve raised three grown kids, had a divorce, lost a parent, had a successful career in executive search and coaching, and MANY life changes along the way…

Now I help hundreds of thousands of men and women around the world each month navigate the changes and challenges we deal with at this stage of life. 

Through social media, content, and more…  I reach over 300,000 people aged 45-65+ each month where I share, relate, educate, and help them successfully navigate the common issues we all deal with in midlife and beyond.

I also partner and collaborate with leading brands and companies with whom I am aligned to connect them with this powerful audience through sponsorships, dedicated content, speaking, and more. 

As a lifelong connector, I use my experience and extensive 30-year network of some of the top authors, and experts in the world in their respective fields to educate, inform, create awareness, and connect people to ideas, resources, services, tools, and people that can help them at the stage they are in now AND for the rest of their lives.

Bradley Richardson is the creator of Advanced Adulting, where he creates content to help “grown-ass” adults navigate the shifts and changes of midlife. He is a 5x best-selling author, speaker, coach, and former executive who has been featured in The Wall Street Journal, Rolling Stone, Good Morning America, NPR, and more.

A fifty-something, 5th Generation Texan, and father of 3 grown kids, he can be found across social media and the web  @imbradleyrichardson where he reaches over several hundred thousand people every month through social media, a podcast, online meetups, newsletters, and more.

One of the leading voices in midlife personal development Bradley is considered one of the top influencers among people in midlife and beyond. With an engaged social media following of over 300,000, Bradley uses his professional and personal experience as an executive, best-selling author, and father to coach individuals in navigating the shifts, changes, and transformations of midlife and beyond. His clients have included professional athletes, executives, authors, law enforcement officers, educators, and more. He’s created courses, group, and individual coaching programs for people worldwide in such areas as relationships, career, personal, and professional development, reinvention, and more... A frequent guest on podcasts and media he is also sought out by major companies to spread their message to his highly engaged global audience.