Your customer is 55. Your ad shouldn't be 25.
Subhead: The 50+ consumer has tuned out polished ads that don't look like them. They listen to a real person who's living the same life. That's what I make.
Why it works
Only 3% of Americans over 50 feel seen in advertising.
57% of adults 55+ have stopped buying from a brand at least once because its ads misrepresented them.
60% of consumers call UGC the most genuine form of advertising.
Nearly two-thirds feel uneasy about AI-generated ads. A real 60-year-old face is the opposite of that.
What you get
UGC videos for your own channels, paid social and product pages. Real face, real voice, real midlife.
Whitelisting / Spark Ads so your ads run from my handle, carrying the trust I've already built with 350K+ followers.
Commercial and testimonial-style spots for brands that want a relatable spokesperson, not a model.
Hooks and variations built to test, so your media buyer has options.
Who I've made it for
39 UGC brands, including Pfizer, LegalZoom, University of Phoenix, A Place for Mom, 55 Places, Lucid Hearing, Orthofeet, Zoosk, OurTime, ZenBusiness, RoboForm and Function.
Why me
I'm not acting like your customer. I am your customer. I'm 60, I've got three grown kids, I deal with the same aches, money questions and tech headaches as the people you're trying to reach. When I say something works, my audience knows I'd tell them if it didn't.
CTA: Need content that 50+ buyers actually believe? [Request Rates]