UGC | Whitelisting

Your customer is 55. Your ad shouldn't be 25.

The 50+ consumer has tuned out polished ads that don't look like them. They listen to a real person who's living the same life.

That's what I make.

I make branded content for the 50+ consumer, shot in my voice, built for your channels or paid spend. If you already know you want UGC, here's the proof.

Only 3% of adults over 50 feel seen in advertising, and 57% of adults 55+ have stopped buying from a brand at least once because its ads misrepresented them.

That's the gap I fill.

What you get

  1. UGC videos for your own channels, paid social and product pages. Real face, real voice, real midlife.

  2. Whitelisting / Spark Ads so your ads run from my handle, carrying the trust I've already built with 350K+ followers.

  3. Commercial and testimonial-style spots for brands that want a relatable spokesperson, not a model.

  4. Hooks and variations built to test, so your media buyer has options.

My Track Record

Over 75 brand partnerships and counting, from startups still in beta to public companies and national franchises. I’ve produced work for brands all over the world. across multiple industries inlcluding age tech, devices, apps, finance, real estate, home care, elder law, senior communities, non-profits, care advisors, estate planning, safety, CPG, and more.

SAMPLES

Why brands hire me specifically

I'm not acting like your customer. I am your customer. I'm 60, I've got three grown kids, I deal with the same aches, money questions and tech headaches as the people you're trying to reach. When I say something works, my audience knows I'd tell them if it didn't.

I am your customer. I'm 60, I've got three grown kids, I deal with the same aches, money questions and tech headaches as the people you're trying to reach. When I say something works on camera, it reads as true, because I'm not performing it.

I’m also not some guy who bought a ring light at 58, took a course and decided to be a “creator” I’m OG Gen X with a following etc,… 5x best-selling author, appeared in…….

Every post is mine, not a team's. That's 350K+ followers and 2 to 3 million people reached organically every month, built one real conversation at a time, not bought.

This UGC alone has reached millions of views across campaigns, and most of it isn't one-and-done work, it's repeat business and long-term partnerships with agencies and brands who keep coming back.

If you want to white-label something, fantastic. If you want to ride my wake on reach, relatability and trust, I'm your guy.

Agencies staffing a campaign

You need a 50+ creator who delivers on time, on brief, with options for your media buyer to test.

Brands who want one piece done well

You don't need a long-term platform relationship, you need a real spot you can run on your own channels or paid media.

Anyone who wants to borrow trust, not just footage

Whitelisting and Spark Ads so your ad runs from a handle this audience already believes.