I help “grown-a**” adults navigate the big changes & shifts we all face at midlife & beyond.
…aka Advanced Adulting
I’m Bradley Richardson, a 5x Best-selling author and one of the leading voices on social media on MIDLIFE. I help men and women around the world who are going through personal and professional changes, transitions, reinvention, and introspection, the life events, the rough patches, inevitable ups, downs, and uncharted territory that we all face as we hit midlife… aka. Advanced Adulting.
ABOUT
BRADLEY RICHARDSON
Bradley Richardson is the creator of Advanced Adulting, where he coaches and creates content to help “grown-ass” adults navigate the shifts and changes of midlife. He is a 5x best-selling author, speaker, coach, and executive who has been featured in The Wall Street Journal, Rolling Stone, on Good Morning America, NPR , and more. A fifty-something, 5th Generation Texan, and father of 3 grown kids, he now lives in Palm Springs, CA. He can be found across social media and the web @imbradleyrichardson
REACH | FOLLOWING & DEMOGRAPHICS
THE PATH TO REACH GEN X MIDLIFE & BEYOND. 45-65+
I’m a five-time best-selling author and one of the leading voices on social media regarding midlife and Gen X issues.
My platform and brand are called Advanced Adulting.
I have over 300,000+ followers across various platforms, with OVER 80% between the ages of 45-65+.
This audience is split evenly male/female across all platforms.
@imbradleyrichardson
FOLLOWERS | PLATFORMS
Instagram 144,000
TikTok 87,000
YouTube 12,000
Threads 32,000
LinkedIn 9,500
Facebook. 4,900
Email Newsletter 8,000+
Engagement rates vary from 2-16% depending on the platform and specific content, topic, and focus.
Ways Bradley works with brands.
UGC | User-Generated Content (White Listed or Private Label Content)
Sponsored Posts | Reels | Videos Posted to my platforms
Newsletter Sponsorship - Email Marketing
Podcast & Video Series Sponsorships
Meetups | Webinars | LIVES
Podcast | Video Podcast on YouTube
Objectives
As an executive, entrepreneur, and creator who has worked with some of the largest companies in America, I understand that EVERY brand and company has a specific objective for each initiative and collaboration and requires an ROI or ROAS. I work with each brand and agency to achieve this.
Reach & Awareness
Lead Generation | Name Gathering
Conversion | Client Acquisition
UGC Samples
Here are just a few examples of UGC work Bradley’s done for various brands.
Lucid Hearing Centers | One of the world's largest manufacturers of hearing aids.
Copy & Creative Bradley Richardson
A PLACE FOR MOM | (long version) | One of the nation’s largest elder care community referral services
Copy & Creative Bradley Richardson
ZOOSK v. 1 | An online dating app
Copy & Creative Bradley Richardson
Friday Plans (YouTube) | A Mail Order Pharmacy Subscription Offering Male ED Meds.
Copy & Creative Bradley Richardson
University of Phoenix | Continuing Education and College Degrees for working adults
Copy & Creative Bradley Richardson
Yum Woof | An all-natural high-end dog food.
Copy & Creative Bradley Richardson
A PLACE FOR MOM | (short version) | One of the nation’s largest elder care community referral services
Copy & Creative Bradley Richardson
ZOOSK v. 2 | An online dating app
Copy & Creative Bradley Richardson
Friday Plans (TikTok) | A Mail Order Pharmacy Subscription Offering Male ED Meds.
Copy & Creative Bradley Richardson
Ascent Financial | An education and student loan lender focusing on parents of college kids.
Copy & Creative Bradley Richardson
Rates & details
Bradley works with companies on a PAID sponsorship or collaboration basis that includes products when applicable.
At this time Bradley does NOT work on an affiliate or product-only basis, but is happy to incorporate elements of both as part of a paid campaign.
Rates vary according to content, platform, exclusivity, and usage rights requested.
Please contact us and tell us what you have in mind. We are flexible and negotiable regarding rates and usage rights.